At AMS Stairlifts, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect
We may collect and process the following information:

• Contact Form: When you submit an enquiry, we collect your name, email address, and phone number.
• Usage Data: We use Google Analytics to collect standard internet log information and details of visitor behaviour patterns (e.g., pages viewed, time on site). This data is anonymised and does not directly identify you.

2. How We Use Your Information
We use your personal information to:

• Respond to your enquiries and provide customer support.
• Improve our website by understanding how it’s used.

We do not sell, rent, or trade your personal information to third parties.

3. Data Storage and Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

4. Sharing Your Data
We do not share your personal data with third parties unless required by law or necessary to provide our services (e.g., trusted service providers working on our behalf).

5. Your Rights
You have rights under UK data protection law, including the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal data in certain circumstances.

To exercise any of these rights, please contact us using the details below.

6. Cookies
We use cookies to analyse website traffic via Google Analytics. You can control or disable cookies through your browser settings.

7. Use of Hotjar Tracking software

We use Hotjar, a third-party tracking software, to better understand how users interact with our website. This helps us improve our services and enhance the overall user experience. Hotjar records non-personal information, such as mouse movements, clicks, scrolling behavior, and time spent on each page.

Hotjar may collect the following types of data:

7.1. Device Information: Technical information about your device, including IP address (collected and stored in an anonymized format), device screen size, and browser information.

7.2. Behavioral Data: Data regarding your interactions with our website, such as how you navigate and respond to different elements of our website.

7.3. Survey Responses and Feedback: Information provided by you through optional surveys, polls, or feedback forms on our site.

Purpose of Collecting This Data

We collect this data to analyse trends, improve website usability, and provide a more personalised experience. We use the insights gathered to make adjustments that better serve our users’ needs.

Data Sharing and Retention

The data Hotjar collects on our behalf is stored securely and is only accessible by authorized personnel for legitimate business purposes. For further details, please refer to Hotjar’s Privacy Policy.

Opt-Out Option

If you prefer not to have your data collected by Hotjar, you may opt out by visiting Hotjar’s opt-out page or by disabling cookies in your browser settings.

8. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact:

AMS Stairlifts
[email protected]
01752 781681